01
You buy credit
A tier of experiences, invoiced. They sit as credit in your dealer portal.
For Hästens dealers
Stop giving discounts. Give a night.
Short answer
Hästens dealers buy SleepSpa experiences at volume rates and give them away on orders above a threshold they choose themselves. The purchase price is lower than the discount otherwise given away, while the customer receives something that feels considerably more valuable — and that they talk about.
The arithmetic
Five hundred euros of discount feels like five hundred euros.
A discount is the only gift worth precisely its own value and nothing more. The customer nets it off against the price, compares it with the shop down the road, and tells nobody.
A night in a SleepSpa does the opposite. You buy it for less than that same discount, the customer spends a night in a spa on a Hästens, the brand they have just chosen, and tells that story for a year.
There is a second benefit: after the purchase, your customer sleeps confirmed in their choice. That saves doubt, returns and follow-up calls.
Purchasing
What it costs
| Experience | Hours | Retail price |
|---|---|---|
| Half a day | 13:00 – 17:00 | € 245 |
| The full day | 10:00 – 20:00 | € 395 |
| The overnight stay | 16:00 – 11:00 | € 595 |
| Volume | Your discount | Notes |
|---|---|---|
| 1 – 4 units | — | Individual experiences, invoiced |
| 5 – 19 units | 15% | The usual starter pack |
| 20 units or more | 25% | Including your own name on the voucher |
These amounts and volume tiers are the model we are going out with. They become final once the first location is settled; whoever joins now has a say in the terms.
How it runs
From order form to checked-in guest
02
You give it away
On signing the order you hand over a printed voucher. A physical moment, in your shop, in your name.
03
The customer redeems it
They pick the date and suite themselves on our site. Nothing for you to manage.
04
You see it back
Usage, outstanding vouchers and what the customer made of it, in your own dashboard.
SleepSpa Exchange · in partnership with Hästens
Sell what you have experienced yourself
SleepSpa Exchange is a programme for Hästens dealers and their sales staff, in partnership with Hästens. Each edition brings at most four dealers from different countries to SleepSpa for an afternoon, an evening and a night: the spa, a workshop on selling a night, one table, and sleeping on the beds they sell every day. Afterwards, they can become a host for a colleague themselves.
For luxury brands
Your client won't remember a discount. A night, they will.
Companies that sell expensive products, such as kitchens, jewellery, cars or interiors, give their client an evening and a night at SleepSpa, on a Hästens, with a major purchase instead of a discount. You give the experience in your own name. If your client then chooses a Hästens, you earn a commission.
Joining in
The first dealers help decide
We are looking for a handful of Hästens dealers who are in from opening day — and who now have a say in thresholds, volume tiers and what the voucher looks like.